Name of the Company: Mikel Coffee Company
Brand Name: Mikel
Country of Origin: Greece
Franchise Category: Food and Beverage
Brand Description: Branded Coffee Chain
Description: High quality artisan roasting and brewing of coffee beverages and an extensive food line-up.
Business Summary
Mikel Coffee Company is a high-quality artisan roasting and brewing of coffee beverages and an extensive food line-up. With branches in 13 countries throughout the globe and expanding as we speak there are about 275 Mikel stores around the globe providing the highest quality of coffee and beverages.
Unique Business Propositions:
- Fast and flexible store setup
- Ensured Quality (ISO 22000)
- Extensive staff training
- Marketing support
- ROI in 24 months or less
Business Introduction
The Mikel Coffee Company began operating in 2008 and started franchising in late 2011 with numerous franchises across Greece, then later expanding in 2015 across the globe starting with Cyprus and the UAE.
We would like to convey to you our ambitious franchise expansion plan that either Master/Area/Normal franchisees would help in maximizing and reaching its true potential. Our products are of a very high quality, and our coffee is second to none. We have supreme faith in our brand image and our coffee.
Income Streams
Primary: Retail, Wholesale and Delivery.
Secondary: Distributors, Direct Marketing and Merchandise.
Training & Support
- Fast and flexible store setup
- Ensured Quality (ISO 22000)
- Extensive staff training
- Support services
- Constant values
- Marketing support
Investor Profile
- Up to €250,000 for a Normal Franchisee,
- €750,000+ for an Area Franchisee
- €1,500,000+ for a Master Franchisee.
- Preferred background in real estate, marketing, F&B, and sales.
Total Units/Locations Domestically: Greece: 225 (40 company owned)
Total Units/Locations Internationally: 51 (50 Franchises, 1company owned)
BUSINESS DEVELOPMENT INFORMATION
Contact Information
Head Quarters: 347 Leoforos Athinon, Aigaleo, Attica 122 43, Greece
Contact Person: Dionysios K. Dafaranos – International Franchise Development
Telephone: +306957775356
Electronic Media Information
- Website: https://www.mikelcoffee.com/en/home
- Facebook: https://www.facebook.com/MikelCoffeeCompany
- LinkedIn: https://gr.linkedin.com/company/mikel-coffee-company
- Instagram: https://www.instagram.com/mikelccgr/?hl=el
- YouTube: https://www.youtube.com/channel/UC4a0Cxlia4gnGonYjXti24Q
Key Terms Structure
Royalty Fee: 5% per month
Advertising/Marketing Fee: 2% per annum
Type of Franchise Available: Master/Area/Normal Franchise.
Term of Franchise Agreement: 9 years subject to renewal.
Domestic Franchise Fee per Unit: €55,000 per store.
Regional Marketing Contribution: 2% per annum by the franchisee per store.
Local Store Marketing
Done by the franchisee with the guidance and review by the franchisor.
Retail Concepts Available
Drive Thru: A total area of <35m2 plus a main area consisting of <15m2 and storage area of <20 m2.
Shop in Shop: Locations in collaboration with malls, supermarket chains, airports and other joint venues which may vary in sqm requirements.
Canteen: An area of <50m2 plus a main area consisting of <25m2 and storage area of <20 m2. Within these area requirements the bathroom area needs to be taken into consideration.
Take Away Store: An area of <100m2 plus a main area consisting of >30m2 and storage area <20m2. Within these area requirements the bathroom area needs to be taken into consideration. The Take Away Store concept happens to be the most successful since Mikel began franchising our stores across the globe.
Dine in Store: An area of >150m2 plus a main area consisting of >50m2and storage area >30m2. Within these area requirements the bathroom area needs to be taken into consideration.