Category: Latest News
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What’s in a Name : The power of brand value in franchises
In a world where businesses come up like mushrooms, the primary asset of any future franchisor is their brand value. A customer’s decisions hang on the brand’s recognition and awareness, where they would like to spend their disposable income. For a brand, owners and the local franchise runners aren’t the brands but the product’s quality…
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franchise sale growth: Top 10 pointers you are missing out upon
Any franchise needs marketing support to grow their sale, expand their visibility, and attract more customers. This blog-post would aim to explain the strategies that tackle the complexities of the market and how one would become a well-marketed chain. Marketing of a franchised business is a challenge as compared to other organizations. There is a…
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Top Franchises 2020: An evaluation
Often when craving for something real quick, you make a pit stop and purchase your coffee or snacks from some known brand that you have visited before in some other city. In all likelihood, you are visiting a franchise shop, for example – McDonald’s, Subway or, Dunkin’ Donuts. When an entrepreneur takes up the logo, business name…
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Unconventional food franchise in Mumbai
Good food is one of the many inherent things imbibed in the Mumbaiya-culture. However, present-day Mumbai is somewhat overshadowed by the presence of magnanimous brands, but the essence of this food culture is in the lesser-known, obscure, spicy, and tasty foods that are on offer. Any food item must be tested on the quality of…
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Franchise Management Software: An Introduction
Franchisee business is a two-fold retail model in which one party (the franchisor) allows to use their brand name to the other party (franchisee) on specific terms and conditions and clauses regarding the agreed-upon revenue sharing between both parties. The franchisee uses the business model of the franchisor to widen its customer base. This franchising business…
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Top franchises to open in tier 2 cities
The Indian market is a vast and mostly untouched market from a global perspective. New urban cities are developing with new middle classes and new consumer base for the products and services. The primarily untapped market has made India an attractive destination for businesses to invest globally. Around 30 to 35 per cent of growth…
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Unprecedented Crisis: Time to identify your Goals
Covid -19 has struck the world, in a massive way effecting health and economy in a major way. The pandemic has struck globally ranging from the most developed countries to the developing countries and the authorities are struggling to save lives. This has not only impacted the daily life but has also impacted the employment…
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How to Grow Your Franchise Business by Next Month
How to Grow Your Franchise Business by Next Month The beginning of franchising can be your dream come true in a number of ways. There is a new emerging trend of more and more people opting for franchise options or into businesses which suit their personality and needs. It is always not about capital gains…