Category: Investment

  • Stories from Franchise Land: The KFC Story

    Ever wondered about the journey of the most enticing KFC chicken that tempts us with fetishes of planning the next visit? The world’s most popular American chicken chain has its antecedents in Kentucky and could be traced back to the period of the Great Depression. Origin and Evolution: The “Kentucky Fried Chicken” Corporation based in…

  • Three Lesser-Known tea franchise to not Miss out on

    Tea is the most consumed beverage in the world, second only to water. So timeless is this classic beverage, that the Chinese say it has been around for close to 4000 years. While the legend goes that Emperor Shen Nong (2737 BC) once drank hot water that was accidentally infused with tea leaves, the first…

  • A Franchisor’s Guide to Mikel Coffee Company

    Name of the Company: Mikel Coffee Company Brand Name: Mikel Year Established: 2008 Country of Origin: Greece Franchise Category: Food and Beverage Brand Description: Branded Coffee Chain Description: High quality artisan roasting and brewing of coffee beverages and an extensive food line-up. Business Summary Mikel Coffee Company is a high-quality artisan roasting and brewing of…

  • Stories from Franchise Land – The Dunkin’ Donuts Story

    A little boy’s great entrepreneurial skill was the original foundation for Dunkin’ donuts; America’s biggest multinational coffee and doughnut company. The story of Dunkin’ Donuts, like most of the other food giants, begins with a small restaurant named Open Kettle. Opened by William Rosenberg in 1948, in Quincy, Massachusetts, Dunkin’ Donuts is one of the…

  • 10 Best TV Shows and Movies to Fuel your Inner Entrepreneur

    10 Best TV Shows and Movies to Fuel your Inner Entrepreneur The ‘Goodfellas’. The ‘Money People’. The ‘Hotshots’. Based on what cinema has portrayed, a career in the financial sector surely seems lucrative. It is, however, a gritty and laborious field. It is a goddess who can be very, very rewarding, or extremely harsh. Even…

  • What’s in a Name : The power of brand value in franchises

    In a world where businesses come up like mushrooms, the primary asset of any future franchisor is their brand value. A customer’s decisions hang on the brand’s recognition and awareness, where they would like to spend their disposable income. For a brand, owners and the local franchise runners aren’t the brands but the product’s quality…

  • franchise sale growth: Top 10 pointers you are missing out upon

    Any franchise needs marketing support to grow their sale, expand their visibility, and attract more customers. This blog-post would aim to explain the strategies that tackle the complexities of the market and how one would become a well-marketed chain. Marketing of a franchised business is a challenge as compared to other organizations. There is a…

  • Unconventional food franchise in Mumbai

    Good food is one of the many inherent things imbibed in the Mumbaiya-culture. However, present-day Mumbai is somewhat overshadowed by the presence of magnanimous brands, but the essence of this food culture is in the lesser-known, obscure, spicy, and tasty foods that are on offer. Any food item must be tested on the quality of…

  • Tricks of the trade: ultimate checklist for new franchisor

    The expansion of business is the first thought that comes to the entrepreneur’s mind who has established and made it decent in whatever field he/she has started his/her operations. Business can be expanded either by opening up a company-owned outlet or by offering franchisees. It is recommended to the businessman starting to franchise for the expansion. Franchising…

  • Franchise Management Software: An Introduction

    Franchisee business is a two-fold retail model in which one party (the franchisor) allows to use their brand name to the other party (franchisee) on specific terms and conditions and clauses regarding the agreed-upon revenue sharing between both parties. The franchisee uses the business model of the franchisor to widen its customer base. This franchising business…